I listened to this audio CD from Dan Kennedy: “Motivation Marketing: How to effectively motivate your prospects to buy now, buy more and tell their friends too.” <\/p>\n
These are the five buttons to push to motivate people to buy:<\/p>\n
1. To be connected and loved. We all want to be connected and be part of community. Like the “Cheers” song, “we will want to be go where people know our name.”<\/p>\n
2. Get something for free or at a bargain price. “Free” always catches people’s eyes. “Sale” is the next best thing.<\/p>\n
3. Magic bullet\/potion\/formula to get rich or solve our complex problem. Certain “diet” can help us lose weight and solve our weight problem.<\/p>\n
4. Make our dream come true. (Aspiration marketing). We need to elevate beyond ordinary reason for buying. For example, the dream house or dream vacation on the beach.<\/p>\n
5. Fear or security. We’re afraid of missing an opportunity – “sales ends by xxx day.” It could be the fear of negative consequences like a fire for buying hazard insurance.<\/p>\n
Robert touched on some of the on-line marketing method like using Google adword as small classified. I’ll probably read the book of the same title sometime later. It seems interesting enough.<\/p>\n","protected":false},"excerpt":{"rendered":"
I listened to this audio CD from Dan Kennedy: “Motivation Marketing: How to effectively motivate your prospects to buy now, buy more and tell their friends too.” These are the five buttons to push to motivate people to buy: 1. To be connected and loved. We all want to be connected and be part of … Continue reading Power of Five – Motivation Marketing Forces by Robert Imbriale<\/span>