This book may have been an eye opener at the on-set of the Internet revolution but lots of things being predicted here have happened – like leveraging the Internet to serve the customers better. For Charles Schwab, they have learned to leverage the Internet to continue their low-cost model of serving their customers. This may have been a difficult transition from telephone service at that time but has become lucid recently. It’s hard to imagine they could have done anything different.<\/p>\n
The rest of the book about establishing Schwab’s mission statement may have been unusual at that time, it’s now being practiced readily. In order for a company to scale to a big company, these infrastructures need to be put in place in order to synchronize all areas of the company.<\/p>\n
Overall, I didn’t get all that much from this book except for the importance of serving customers well and be persistent even if you have to cannibalize your own business.<\/p>\n","protected":false},"excerpt":{"rendered":"
This book may have been an eye opener at the on-set of the Internet revolution but lots of things being predicted here have happened – like leveraging the Internet to serve the customers better. For Charles Schwab, they have learned to leverage the Internet to continue their low-cost model of serving their customers. This may … Continue reading Book Review: “Click and Mortar” by David S. Pottruck and Terry Pearce<\/span>