{"id":528,"date":"2009-01-16T12:42:00","date_gmt":"2009-01-16T20:42:00","guid":{"rendered":"http:\/\/learnbyblogging.com\/?p=528"},"modified":"2009-01-16T12:42:00","modified_gmt":"2009-01-16T20:42:00","slug":"rendering-authenticity-user-experience-what-the-consumers-want","status":"publish","type":"post","link":"https:\/\/learnbyblogging.com\/?p=528","title":{"rendered":"Rendering Authenticity (User experience) &#8211; What the Consumers Want"},"content":{"rendered":"<p>Very nice talk about the next frontier of satisfying consumers&#8217; want &#8211; rendering authenticity. The two dimensions are: Being true to yourself. Being true to what you say you are. <\/p>\n<p>Recommendation to business: 1) Don&#8217;t say you&#8217;re authentic, unless you&#8217;re authentic, 2) It&#8217;s easy to be authentic if you don&#8217;t say you&#8217;re authentic, 3) If you say you&#8217;re authentic, you&#8217;d better be authentic.<\/p>\n<p>For us, what really make us happy is spending the time and money satisfying our desire to be authentic.<\/p>\n<p><object width=\"480\" height=\"295\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/2RD0OZCyJCk&#038;hl=en&#038;fs=1\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/2RD0OZCyJCk&#038;hl=en&#038;fs=1\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"480\" height=\"295\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Very nice talk about the next frontier of satisfying consumers&#8217; want &#8211; rendering authenticity. The two dimensions are: Being true to yourself. Being true to what you say you are. Recommendation to business: 1) Don&#8217;t say you&#8217;re authentic, unless you&#8217;re authentic, 2) It&#8217;s easy to be authentic if you don&#8217;t say you&#8217;re authentic, 3) If &hellip; <a href=\"https:\/\/learnbyblogging.com\/?p=528\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Rendering Authenticity (User experience) &#8211; What the Consumers Want<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-528","post","type-post","status-publish","format-standard","hentry","category-personal"],"_links":{"self":[{"href":"https:\/\/learnbyblogging.com\/index.php?rest_route=\/wp\/v2\/posts\/528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learnbyblogging.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learnbyblogging.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learnbyblogging.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learnbyblogging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=528"}],"version-history":[{"count":3,"href":"https:\/\/learnbyblogging.com\/index.php?rest_route=\/wp\/v2\/posts\/528\/revisions"}],"predecessor-version":[{"id":531,"href":"https:\/\/learnbyblogging.com\/index.php?rest_route=\/wp\/v2\/posts\/528\/revisions\/531"}],"wp:attachment":[{"href":"https:\/\/learnbyblogging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learnbyblogging.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learnbyblogging.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}